GIVE A LITTLE CALIFORNIA THIS HOLIDAY
Bring a touch of West Coast warmth to everyone on your list this season. Explore our best-selling cozy fleeces and easy-to-ship layers, grab ready-to-go stocking stuffers, or discover luxury holiday gifts—from signature jackets and artwork to premium towels and home fragrances
COWORKING
Work. Surf. Connect.
Trade the home office for a desk just blocks from the lineup at Pleasure Point. Secure board storage, high-speed Wi-Fi, and a community built for remote professionals, digital nomads, and local surfers who want to work hard and catch the morning session.
This is Santa Cruz’s most dialed-in workspace.
Gifts For Everyone On Your List
LOCAL SHAPER SPOTLIGHT
Shaper Profile: Ashley Lloyd
Shaper, surfer, and musician Ashley Lloyd reflects on her journey from Southern California pointbreaks to hand-crafting eco-friendly surfboards in Santa Cruz.
Explore Sunny California
Stores
Two shops on the Central Coast, built around boards, gear, and community. Stop by Santa Cruz or Carmel and see what’s in the racks.
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Events
Live music, film nights, podcasts, and community gatherings at the shop. Check out what’s coming up and be part of it.
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Our Story
A local surf shop built around boards, community, and life on the Central Coast. Surf, art, music, and everyday life, all under one roof.
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The Journal
Surf, culture, and stories from the coast, all in one place. Featuring athletes, films, podcasts, profiles, and artists shaping Sunny California.
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